In recent years, the intelligent baby walker industry has developed rapidly and been favored by more and more parents. According to the 2023-2029 China intelligent baby walker market research analysis and development prospect forecast report released by Market Research online, the market scale of China’s intelligent baby walker industry reached 5.924 billion yuan in 2017, 7.146 billion yuan in 2018, and 8.906 billion yuan in 2019. In 2020, the market scale of China’s intelligent baby walker industry reached 11.517 billion yuan. This data shows that in recent years, China’s intelligent baby walker industry has developed rapidly, and the market scale is constantly expanding.
With the development of science and technology, the functions of intelligent baby walkers are constantly enriched, from the initial function of walking to mobile function, voice function, music function and other functions, these functions are more perfect, more meet the needs of parents, but also make intelligent baby walkers more popular.
At the same time, the country has also introduced relevant policies for the development of the intelligent baby walker industry, such as strengthening product testing to ensure product safety; Introduce preferential tax policies to reduce the tax burden on enterprises; Encourage enterprises to invest in research and development, improve the technical content of products, etc. The introduction of these policies provides a strong support for the development of the intelligent baby walker industry, making the development of the intelligent baby walker industry more smooth.
Looking into the future, with the development of science and technology, the functions of intelligent baby walkers will be more abundant, the technical content will be higher, the market scale will continue to expand, and the development prospect is promising. It is expected that in the next few years, the market scale of China’s intelligent baby walker industry will continue to expand. It is estimated that by 2025, the market scale of China’s intelligent baby walker industry will reach 23.23 billion yuan, with considerable development prospects.
At the same time of the growth of the baby stroller industry, it is also faced with intensified competition, product homogenization, weak channels, research and development and safety bottlenecks and other problems.
With the emergence of new technologies such as the Internet, cloud computing, big data and AI, traditional pram products also have a new ecology to bring revolution to the industry
Baby strollers are generally composed of sunshade, seat cushion, sleeping basket, and anti-haze cover, and the service life is generally 3-5 years. Nowadays, the function of baby strollers has been upgraded to sleep, eat, play and so on. Consumers mainly pay attention to the safety, air permeability, stability, weight, function, taste and other aspects of baby strollers when buying.
At present, the market baby stroller is roughly divided into two categories, one is inclined to newborn or pregnant consumers choose to buy high landscape analogy car, its shock absorption and strong characteristics are outstanding, can let the child have an open experiment, another class to meet the rigid needs of 1-3 years old baby portable folding stroller, easier to operate, compact folding system convenient travel and storage. From the function of the points, the baby stroller and horizontal, sitting, sitting and sleeping dual use, multi – purpose subcategories.
At present, the baby stroller industry scale growth is obvious. According to the data of Green Seed Research Institute, from 2012 to 2017, the annual average sales growth rate of China’s baby stroller market was about 9.8%, and the annual average sales growth rate was 13.2%. In 2017, more than 17.8 million baby carts were consumed in China. It is expected that the market size will continue to grow rapidly to nearly 49.1 billion yuan in 2022.
Consumer big data application solution provider Decisiondog data shows that by July 2017, baby stroller Taobao Tmall online market in the recent 12 months total sales of about 2.6 billion yuan, including folding baby strollers in the recent 12 months total sales of about 1.44 billion yuan, only in July that year sales have reached about 150 million yuan, accounting for about 78% of the whole baby stroller market. Thus it can be seen that folding portable baby strollers are more popular with consumers and have a higher market share.
According to publicly available data, the top five brands for online stroller retail sales in July 2018 were Good Baby, BABYSING, Quintus, Bellicol and VOVO. Among them, the online retail sales of Goodbaby strollers accounted for 6.91%, ranking the first; BABYSING ranked second at 3.24%. Quintas came in third with 2.55 percent.
Competition has intensified and supremacy has emerged
After years of development, baby stroller industry has become a fierce competition industry field, foreign brands in a large number of influx, occupy the high-end market; Domestic independent brand rise, gradually form influence.
However, there are also significant problems in the baby stroller industry, with serious homogenization and obvious phenomenon of bad money driving out good money. Especially in the e-commerce channel, many factories blindly reduce costs by imitation to gain market share, and a large number of small enterprises without quality certification take the opportunity to enter, disrupting the normal market order.
Since 2005, when strollers were first sold through online channels, extensive online dealerships have led to a number of problems. From 2010 to 2014, the industry began to brand products professional online marketing, good profit situation to attract Taobao big sellers on the baby stroller projects to carry out detailed operation, from the selection of brand to the explosive creation, prompting the emergence of new brands, diversified development of the industry, but there are also many mixed products filled with them, seriously affecting the order of the entire industry.
Intelligence is on the rise
With the changing needs of consumers, the functions of baby strollers are increasing, such as anti-haze function, intelligent car collection and so on. Enterprises are also using new technologies to extend the concept of cart fan scene, improve its intelligence, so that the cart is not only used in the travel scene, but also can complete the scene switch when the baby is asleep, such as intelligent conversion of car seats, intelligent driving, etc.
In the future, the intelligent trend is one of the big trends in the development of baby strollers. The new artificial intelligence baby strollers use intelligent hardware combined with AI algorithm technology to develop intelligent brakes, multi-functional early education and other diversified functions to create safer baby strollers for babies. Previously, the New Third Board listed enterprise Mackai Zhizao revealed that it will develop “autonomous driving” baby strollers, with mobile applications. When parents pick up their children, they don’t have to worry about the cart anymore. The mobile APP will “command” the cart to drive intelligently.
In the opinion of Parent-Child Business, international design team, strong technical support and accurate grasp of the market are particularly important for enterprises in the environment where the trend of high-end buggy products is becoming increasingly obvious.
In the future, with the continuous improvement of consumers’ brand recognition, enterprises will have an obvious trend of professional brand application. Overall, baby stroller enterprises need to strengthen their awareness and ability in brand building, and they need to carry out professional operation in a planned way.
In addition, the innovative design of baby stroller brand is an important factor to determine the market position of the enterprise in the future. The design not only includes the appearance, but also the product innovation of many dimensions such as function and technology. Especially, the trend of intelligent baby stroller will put forward high requirements on the technical ability of the enterprise, and domestic brand enterprises also need more strong brands leading the industry trend. To drive the overall development of the buggy industry.
No. 51, Dongcheng Road, Dongsheng Town, Zhongshan City, Nuo Baby Daily Products Co., Ltd. launched a two-in-one product, the product can be customized logo/ color/packaging/wheels any idea and design, the company will meet your needs
We warmly welcome customers from all over the world to establish business relations and contacts with us. Whether it is product design or technical problems, we are confident to provide you with the greatest support in the baby industry. Interested parties can contact us through the following channels.
ROYAL BABY
ZHONG SHAN CITY DONGSHENG ROYAL BABY COMMODITY FACTORY
Address:No.50,Dong Cheng Road，Dong Sheng Town ，Zhong Shan City，Guang Dong Province，China.
Mobile phone:(0)13631172313
SKype:live:aoebaby
E-mail:Grace.lau＠zs-rb.com
Http://www.royalbaby factory.com
Post time: Mar-14-2023