The global market revenue for strollers and strollers was $2.355 billion in 2021 and is expected to reach $2.751.26 billion by 2027, which is projected to grow at a compound annual growth rate (CAGR) of 2.45% to 2027 from 2022 to 2022. Strollers are designed for babies who have already started to sit. Strollers should be equipped with safety equipment such as seat belts and harnesses to ensure that the baby sits in them safely. In addition, the stroller comes with a cover or canopy to protect the baby. Today’s strollers come in a wide variety with many different functions and offer a lot of choice. Consumers may prefer strollers that are lighter, compact, easy to store and avoid waking babies.
Analyst’s view:
The emerging demand for eco-friendly strollers is one factor supporting the growing market share of strollers and strollers. Today’s parents pay a lot of attention to the materials used in making strollers so that these products don’t harm their babies. Eco-friendly strollers are a new fad and very popular among environmentally conscious customers. Parents of newborn babies would like to know about the manufacturing process, the risks associated with toxins used in making strollers, and the reusability of strollers when purchasing strollers for their babies. Bill Taylor, senior analyst at Chemical & Materials Market Research Center, said that the new trend of using eco-friendly baby products, including strollers, will lead to increased demand for such strollers in the global stroller and stroller market during the forecast period.
Market insight:
Market trend
1. Manufacturers invest more
Strollers have changed a lot over the decades, as most manufacturing brands have increased their R&D investments, focused on improving product quality, developing unique designs, and integrating the versatility of these products to a whole new level.
What won’t be lost on many potential buyers, especially parents of twins, is how few dedicated models they need. Unfortunately, strollers that can accommodate two babies may not provide optimal safety. Overall, these options are likely to be bulkier, heavier, and less user-friendly. Some brands have invested a lot of time and energy in this direction.
2. Product innovation and upmarket driving market growth Manufacturers continue to introduce strollers and strollers with innovative features and functions. Manufacturers are combining strollers and strollers with modern technology and innovation to simplify parenting activities and achieve product differentiation. Although the combination of additional features and premium materials makes these products more expensive compared to regular strollers and strollers, their upscale and ergonomic design is attracting potential users.
Some manufacturers on the market have introduced electric strollers. In principle, electric strollers work similarly to electric bikes: when going uphill, the motors make pushing easier, while when going downhill they assist braking and prevent uncontrolled rolling. ,
Self-driving strollers are also an area of interest for manufacturers. Thanks to highly sensitive motion sensors and distance monitoring, the future-designed stroller moves completely autonomously, controlled by a smartphone app, in front or behind the parent, and adjusts its speed according to their speed. Needless to say, it also offers additional features such as air conditioning, webcam, electronic adjustment for optimal seat position, swing function, burglar protection, and can be used as a bottle heater or mobile power source.
Market driving force
1. Changes in lifestyle and the increase in single-parent families and nuclear families
One of the key factors driving the growth of the stroller and stroller market is changing lifestyles and the increase in single-parent families and nuclear families. Single-parent families and nuclear families must cope with many different tasks while caring for newborns and young children. Therefore, parents need baby care products that can provide them with convenience and ease. One of the biggest concerns for these clients is transporting children from one place to another. Strollers and strollers are the primary choice for parents to transport babies easily and comfortably. Because of the benefits offered by these products, strollers and strollers have become an advantage for customers in single parent families or nuclear families.
2. Consumers’ preference for online retail is driving the stroller and stroller market
The increasing preference for the variety of strollers and strollers displayed on online platforms, as well as the ease of purchasing and home delivery, is driving consumers to choose online channels. In addition, the user experience of these websites is getting better and better, and can also help users search and query related products ts. Online retail will help increase brand awareness, expand product range and drive market growth for strollers and strollers.
Market challenge
1. Rising costs of raw materials
The conflict between Russia and Ukraine is putting pressure on producers to pay more for raw materials. Russia is the world’s leading exporter of energy and raw materials. Russia’s oil and gas exports have been hampered by the conflict with Ukraine, which has led to sanctions imposed by the United States and Europe. Crude oil prices have topped $100 a barrel as tensions between Russia and Ukraine persist and the US and Europe impose a new round of sanctions on Russia, further exacerbating oil and gas shortages. Oil is the most basic source of raw materials in the chemical industry. As oil prices rise, so do the prices of plastics and other products. This has led to higher raw material costs for strollers and strollers manufacturers and lower corporate profitability.
2. Short life cycle impedes market growth
The short life cycle of strollers and strollers will be a major constraint on the strollers and strollers market during the forecast period. Babies grow quickly and baby items such as strollers or strollers need to be replaced depending on the child’s age, weight and size. In addition, well-known brands of strollers and strollers can be quite expensive, and these products are not cost-effective for customers to keep changing the size of the stroller. This has resulted in customers not choosing strollers or strollers that could limit sales of such products during the forecast period.
The competitive landscape:
In line with this market report, which aims to help clients improve their market position, This report provides information on Good Baby, Artsana, Seebaby, Dorel, Newell Rubbermaid, Shenma Group, Combi, Peg Perego, My Babiie, Emmaljunga, BBH, Stokke, Hauck, UPPAbaby, ABC Design. Detailed analysis of several leading stroller and stroller companies included. In 2021, Good Baby took the lion’s share of the world with $354 million in revenue. The top five companies had a market share of 48.33%.
Segmentation of the Stroller and Stroller Market:
By type, the market is segmented into single buggies, multi-buggies and strollers. In 2021, the single child buggy segment accounted for the largest market share. There are many advantages to owning a single child stroller. Many times, this is the cheaper option, so we can “splurge” a bit instead of buying a double bed. Many parents find that when adding a second child to their family, the baby is content to wrap or hang on one parent for at least the first year, so the toddler can still enjoy the stroller until walking becomes easier and they have higher endurance. They fold smaller, weigh less and are easier to store or travel. By 2021, the single-buggy, multi-buggy and stroller segments will have revenues of $154.112 million, $202.29 million and $611.59 million, respectively. From an application perspective, the market is divided into under 1 year old, 1 to 2.5 years old, and over 2.5 years old. 1 to 2.5 years old dominates the market and is likely to remain dominant during the forecast period. In 2021, strollers and strollers generated $798.58 million, $966.96 million and $589.46 million in revenue from the above applications, respectively.
Stroller and Stroller markets: A regional analysis
In terms of geography, the global stroller and stroller market has been segmented into: North America, Asia Pacific, Europe, South America, and the Middle East and Africa.
The Asia-Pacific region accounts for the largest share of revenue, accounting for more than 72% of revenue in 2021. It was followed by Europe at 15.43 per cent. In Europe, the penetration of strollers is very high, as the relative increase in household disposable income over the years has enabled working parents to spend more on products related to infant care, such as car seats, strollers, strollers, cribs, etc. This will contribute to the growth of the stroller and stroller market in Europe during the forecast period. The Asia-Pacific region is also the fastest growing market. The rising working population and rapid urbanization in developing countries such as India and China are driving the development of the stroller market in the region. In addition, there is a growing trend towards nuclear family structures, which increases the demand for strollers as parents cannot risk leaving their children alone from home.
Compound annual growth rate: 2.45%
Largest sharing region: Asia-Pacific
Which country is the largest in the region of cooperation? China
Type: single buggy, multi-buggy stroller Applicable scope: under 1 year old, 1 to 2.5 years old, 2.5 years old and above
Post time: Mar-16-2023